What is Social Media

Social Media can be described as a huge forum of people babbling in an amphitheatre full of videos, songs, information which these people exchange, yell loudly about, whisper about in a corner, give to people, sell to people and create on their own. Some conversations involve many people talking at once, some are one man pontificating loudly to a bunch of quieter reactions, while over there on the right someone is talking about someone while everyone else is stoning him. You will see people appear and disappear, they will be talking to other visible characters in the area, other people will be speculating about their presence together. In other words, it’s chaos. The ultimate quirk about social media itself, is that it exists solely on your computer screen, and in waves or sounds or something out in cyberspace, and as a result assistance might be needed from a social media agency.

One of social’s most important buzzwords is “user-generated media.” This term is self-evident—all content used in interactions on social media platforms is produced and disemminated by the users themselves. That means no overarching publishing company, media source, or official entity polices and produces the tons of content available on these platforms. Back up, because, who and what are these platforms, you ask. Chances are you’ve heard of Facebook and MySpace, perhaps you are even familiar with Twitter, WordPress, Pinterest and other similar websites. All of these sites belong to a genre of website best described as social media platforms—here, subscribing users can create an account and publish any content they want (within the means of moral decency in most cases) to the rest of the cyber-world. The size and activity of your readership, or “followers” dictates your success on platforms, which ultimately dictates how high up you will appear in Google search engine results. Take a moment to digest this.

Social media is increasingly being employed by businesses as a versatile tool to locate, reach out to and capture a target audience that would be interested in their services. By creating a website, and then using twitter, facebook and other platforms to advertise this website, businesses can spread the virtual word about their product and attract customers for free. To newcomers, this fact may be shocking and amazing. Obviously, such a blessing comes with some drawbacks. Because of the intense saturation of these platforms, the new challenge facing businesses is shining among their competitors, and attracting the most customers to their own sites. This goal is achieved through a well thought-out strategy that streamlines the readership you target, optimizes your search words, content and website, and gradually builds a faithful readership that will steadily improve your Google rankings. In order for SEO to work, time, energy and knowledgeable strategy are equal parts important, services that Social Media agencies are more than happy to offer.

Social Media Marketing

Search engine optimization, which is more commonly referred to as SEO, is the process of making a website more appealing to search engine spiders. The end result, if done correctly, is better ranking in search engines such as Google, Yahoo and Bing.

SEO is comprised of two general aspects: on page and off page optimization. On page optimization includes having clean code, precise use of the keywords you desire to rank for, a wealth of relevant content and using appropriate title tags to let search engine spiders know that your content is a perfect fit among top ranking websites for your niche and keywords.

Off page optimization, on the other hand, is slightly more important and involves a good deal more work as well. The process of off page optimization primarily focuses on what are commonly called backlinks. Backlinks are links on other websites, web 2.0 properties and blogs that point back to your website with anchored text.

Backlinks play a very important role in SEO. In order to obtain enough quality backlinks to boost your website and it’s pages up in search engine rankings you will either have to manually create them or pay a company that offers SEO services to do it for you.

Paying an SEO service is a better option simply because you can spend your time creating much needed, fresh content for your websites rather than spend hours in front of the screen doing the mind-grueling task of creating links to your site. Not to mention most services produce much higher quality links and are much quicker at doing so as well.

SEO aside, if you really want to obtain loads of high quality, paying visitors for your website you need to consider the use of social media marketing.

Social media marketing is a rather new and powerful means of building a brand and getting tons of website traffic. It’s only been recently that social media has become an incredible way of obtaining new leads and sales and that is in great part thanks to popular websites such as Facebook and Twitter.

Both Facebook and Twitter are just a few years old but have grown exponentially and made if possible for business owners and internet marketers to get massive, high quality hits to their site without the need of search engines like Google.

If you are looking to really build a brand around your business name then you can not afford to leave social media marketing out of your strategies. The power of a Facebook fan page is incredible. Facebook marketing allows you to use the “handshake model” to get new eyes on your page very easily and quickly.

Once one person on Facebook “likes” your business’ fan page, your business name and products are almost instantly put in front of 300 or more other people’s eyes. And once those people “like” your page it’s only a matter of time before your website and products have been viewed by thousands of new prospects.

In conclusion, a combination of SEO and social media marketing is an excellent way to build up website traffic, generate new leads and more all in record timing. The internet has become a powerful means of business. Get your name out there and make use of it.