Social Media can be described as a huge forum of people babbling in an amphitheatre full of videos, songs, information which these people exchange, yell loudly about, whisper about in a corner, give to people, sell to people and create on their own. Some conversations involve many people talking at once, some are one man pontificating loudly to a bunch of quieter reactions, while over there on the right someone is talking about someone while everyone else is stoning him. You will see people appear and disappear, they will be talking to other visible characters in the area, other people will be speculating about their presence together. In other words, it’s chaos. The ultimate quirk about social media itself, is that it exists solely on your computer screen, and in waves or sounds or something out in cyberspace, and as a result assistance might be needed from a social media agency.
One of social’s most important buzzwords is “user-generated media.” This term is self-evident—all content used in interactions on social media platforms is produced and disemminated by the users themselves. That means no overarching publishing company, media source, or official entity polices and produces the tons of content available on these platforms. Back up, because, who and what are these platforms, you ask. Chances are you’ve heard of Facebook and MySpace, perhaps you are even familiar with Twitter, WordPress, Pinterest and other similar websites. All of these sites belong to a genre of website best described as social media platforms—here, subscribing users can create an account and publish any content they want (within the means of moral decency in most cases) to the rest of the cyber-world. The size and activity of your readership, or “followers” dictates your success on platforms, which ultimately dictates how high up you will appear in Google search engine results. Take a moment to digest this.
Social media is increasingly being employed by businesses as a versatile tool to locate, reach out to and capture a target audience that would be interested in their services. By creating a website, and then using twitter, facebook and other platforms to advertise this website, businesses can spread the virtual word about their product and attract customers for free. To newcomers, this fact may be shocking and amazing. Obviously, such a blessing comes with some drawbacks. Because of the intense saturation of these platforms, the new challenge facing businesses is shining among their competitors, and attracting the most customers to their own sites. This goal is achieved through a well thought-out strategy that streamlines the readership you target, optimizes your search words, content and website, and gradually builds a faithful readership that will steadily improve your Google rankings. In order for SEO to work, time, energy and knowledgeable strategy are equal parts important, services that Social Media agencies are more than happy to offer.