Search engine optimization, which is more commonly referred to as SEO, is the process of making a website more appealing to search engine spiders. The end result, if done correctly, is better ranking in search engines such as Google, Yahoo and Bing.
SEO is comprised of two general aspects: on page and off page optimization. On page optimization includes having clean code, precise use of the keywords you desire to rank for, a wealth of relevant content and using appropriate title tags to let search engine spiders know that your content is a perfect fit among top ranking websites for your niche and keywords.
Off page optimization, on the other hand, is slightly more important and involves a good deal more work as well. The process of off page optimization primarily focuses on what are commonly called backlinks. Backlinks are links on other websites, web 2.0 properties and blogs that point back to your website with anchored text.
Backlinks play a very important role in SEO. In order to obtain enough quality backlinks to boost your website and it’s pages up in search engine rankings you will either have to manually create them or pay a company that offers SEO services to do it for you.
Paying an SEO service is a better option simply because you can spend your time creating much needed, fresh content for your websites rather than spend hours in front of the screen doing the mind-grueling task of creating links to your site. Not to mention most services produce much higher quality links and are much quicker at doing so as well.
SEO aside, if you really want to obtain loads of high quality, paying visitors for your website you need to consider the use of social media marketing.
Social media marketing is a rather new and powerful means of building a brand and getting tons of website traffic. It’s only been recently that social media has become an incredible way of obtaining new leads and sales and that is in great part thanks to popular websites such as Facebook and Twitter.
Both Facebook and Twitter are just a few years old but have grown exponentially and made if possible for business owners and internet marketers to get massive, high quality hits to their site without the need of search engines like Google.
If you are looking to really build a brand around your business name then you can not afford to leave social media marketing out of your strategies. The power of a Facebook fan page is incredible. Facebook marketing allows you to use the “handshake model” to get new eyes on your page very easily and quickly.
Once one person on Facebook “likes” your business’ fan page, your business name and products are almost instantly put in front of 300 or more other people’s eyes. And once those people “like” your page it’s only a matter of time before your website and products have been viewed by thousands of new prospects.
In conclusion, a combination of SEO and social media marketing is an excellent way to build up website traffic, generate new leads and more all in record timing. The internet has become a powerful means of business. Get your name out there and make use of it.